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Published by PAVE Systems

PUMA Flagship Store 313@somerset

Transparent LUMOS LED display measuring 19m x 2m.

LED walls are an increasingly popular technology for displaying high-quality visuals and information in various settings such as concert halls, sporting events to retail displays and digital signage.

PAVE System Pte Ltd, an audio-visual system integrator, together with Esprit Digital, professionals for customised digital display solutions, took responsibility for integrating the LUMOS, a UK based LED see-thru displays at the Singapore Puma flagship store located at 313@somerset, the first largest in the whole of Southeast Asia. This distinctive shopping experience creates a retail environment that echoes Puma as the lifestyle brand for sportswear.

“A transparent LUMOS LED display measuring 19m x 2m, boasting a brightness of 5,500nit has been installed to face the main road of Orchard Road. The display seamlessly integrates into the building's architecture, capturing the attention of passersby with its high-quality and immersive visuals. This creates a highly effective means of communication and engagement, drawing in people from across the street.


A 4m x 4m double sided indoor mesh

In addition to the large transparent outdoor LED display, a 4m x 4m double-sided indoor mesh was installed at the main entrance. This transparent LUMOS LED display offers a distinctive and ideal way to present digital content, including the latest product offerings and promotions that can drive sales effectively.


4m x 1.9m display and 3-sided 2m x 1m LED display  pillar

Positioned right behind the cash counter is an impressive 4m x 1.9m display and a 3-sided 2m x 1m LED display pillar. This creates an eye-catching visual display that captures the attention of customers as they queue up to complete their purchases.

“The Singapore Flagship project was a really important one for Puma, as it is our largest and highest profile location in SEA (Southeast Asia). As part of the overall project, we decided to make digital signage an integral part of our marketing strategy, not only to communicate with customers and enhance their in-store experience, but also to attract passers-by into the store. LUMOS LEDs delivered on every level – they can be updated live, look stunning, and they create a real vibe.” said Colette Hilton, Head of Retail at PUMA UK/IE.

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